How to Improve Website Ranking by Studying Audience Trends

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We have already discussed in the earlier article how SEO works and why content is so important for the SEO to improve the page ranking. While SEO strategies play the role of a catalyst in improving the page rank of the website, there is another lead to how to improve the rankings further. Knowing the audience who visit your website and drawing insights based on that, is said to work wonders. Gaining knowledge in the likes of what kind of content the audience is interested in, which type of content the audience, is searching for; developing awareness of the targeted audience can go a long way in improving the page rank. VRS Tech is synonymous with providing versatile SEO services in Dubai, which can help you build a brand image of your own through superior page ranking.

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Why is SEO important for website ranking?

According to a study conducted by Netcraft, there are 644 million websites on the internet. Then how are the page ranks assigned? Algorithms are developed by the professionals at Google which generate the individual rank for the website and not by an individual or a team. Therefore, there is no way that anyone can know what the algorithms look into, to assign a rank to a website. However, with an in-depth analysis, the web users found some common strategies which help in improving the search engine ranking. This in tandem with the appropriate use of the right keywords used at an optimum level can turn out to be in favor of better placement of your website.
So, now you have diverted the web traffic towards your website through some clever SEO strategies. Now how are you going to keep them interested? Here’s where knowing your audience will help.

How can knowing the audience help in improving the page rank?

Understanding your audience doesn’t mean supply the content that might interest all the readers. The strategy should be to address those potential customers who are interested in your niche services and providing them exactly what they are looking for. Ideally, a comprehensive content to keep the audience from straying to other websites from your website for more information is very helpful.

Advantages of gaining audience insights:

• Identifying a pattern in the audience can help you target them better. For instance, it is important to understand the approximate age of the audience. If it is the college graduates who visit your website the most, the content should be designed to appeal them among the services you offer.
• Knowing the audience can help you what the potential markets are for the services you offer and if any particular market sector is not being addressed properly. For example, if a company hopes to market a software product which should ideally garner college students as well as the young to middle-aged entrepreneurs. You are focusing more on the students while the entrepreneurs are being left behind when more business can actually come from the latter due to their better purchasing power.
• Apparently, even the famous websites like Facebook helps the other website owners in understanding their audience better making use of audience insights.
• Understanding your audience also helps in building a brand. You can tailor the strategies as per the requirement of the audience, which can develop brand favoritism among the audience.
• Having a better understanding of your audience can help in generating relatively greater revenue by targeting them through running advertising campaigns that might hold their interest on your website.

VRS Tech is an established SEO company in Dubai, where we use the most advanced SEO techniques to provide world class SEO services for those who are aspiring for an improved online presence in the market. Contact us for more information at +971-56-7029840 or visit our website www.vrstech.com.

Top SEO Practices for Better Website Ranking

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Who doesn’t want a good global ranking for an existing website or a new website that is launched? However, climbing up the ranks ladder is not all that easy. There are a lot of factors the Google takes into consideration to assign a global rank to a website. We at VRS Tech, are a world-class SEO company in Dubai who provide services for start-ups and companies looking for a progressive, competitive global rank.

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Why is achieving a good global rank complicated?

The website ranks are assigned based on an algorithm, or a set of code generated by the people at Google. This algorithm produces the results that assign the rank of a website. Moreover, no one outside Google knows the algorithm and how it works. However, the people outside, after a lot of research have come up with the factors that do influence the website ranking.

Factors that impact the global website ranking in 2018:

  1. 1. Google looks for the links it can easily parse and index. Therefore, the URL’s should be crawlable and accessible.
  2. You have to identify the keywords the searchers/users put in the search box to get the relevant page. Identify the primary keywords and the secondary keywords.
  3. Google has its own technique to bring up the web pages on the search engine results page (SERP) when a user places a keyword in the search window. Identify the factors that are relevant to optimize the web page for SERP.
  4. Content developed by a team or an individual should be linkable and accessible to the searcher and should quest their search for knowledge else, the page is of no use.
  5. The title of the content, the meta-description, the URL, and the other element should be well composed.
  6. Gel the primary, secondary keywords in the content based on the context.
  7. Slow page upload can cause the viewers to move away from the page. Therefore, optimize the page for faster upload and should ensure the users of the secure connection (https).
  8. Try to make the content viral by posting it on different platforms making it more accessible to the searchers.

Best SEO Practices:

All of the following should indicate clearly and precisely what the webpage is all about.

  • Title Tag
  • URL
  • The content of the Page
  • Image alt text

Best Content Written per SEO guidelines:

  • The content should be clear and straightforward while explaining a concept instead of being round-about and non-specific.
  • The content should contain the text the searchers are likely to put in the search box.
  • The content in the page should be laid out well with the subject clearly stated at the beginning of the page, such that the page clearly supplies the demand of the searcher.
  • The content should be unique to the given subject.
  • The page should provide links to the category page.
  • The web page should ideally link back to the homepage.

For our comprehensive SEO services in Dubai, click here or contact us at +971 56 7029840, or visit our website www.vrstech.com.